Regional travellers set to Play Life as Play Qiddiya City announces Almosafer as its foundation partner

Play Qiddiya City, the brand-new Destination Marketing and Management Organisation for Qiddiya City, has announced Almosafer (part of Seera Group) as its foundation partner. The two parties signed a memorandum of understanding (MOU) to explore brand-new partnerships that will put the ultimate ambassador for play on the global map. The first-of-its-kind partnership will supercharge tourism in the region and make Qiddiya City the go-to destination for domestic and international travellers looking to ‘Play Life’.

With Almosafer’s unmatched travel and digital innovation expertise, Saudi Arabia’s leading travel company is set to create seamless access to Qiddiya City’s playful experiences — from theme parks and cultural tours to adrenaline-pumping sports events. Potential future partnerships will elevate Qiddiya’s unique ‘Play Life’ concept, making it easier for visitors to dive into excitement and a life of play. Almosafer will be empowered to bring Qiddiya City’s immersive adventures to life, offering exclusive travel packages and insider access to the most exciting new destination on the map.

Ross McAuley, Director General of Play Qiddiya City said of the new partnership: “We are excited to announce our very first brand partnership with a powerhouse like Almosafer. Their industry expertise is unmatched, and this partnership is a perfect fit for what we’re building at Qiddiya City. Both Almosafer and Qiddiya share a passion for exploration, adventure, and play; and together, we are creating something truly extraordinary. This partnership will reshape the global tourism landscape and deliver unforgettable experiences to visitors from KSA and around the world.”

Muzzammil Ahussain, CEO of Almosafer, added: “It is a pleasure to partner with Play Qiddiya City as the very first foundation partner. This partnership is a game-changer for the travel industry, and we’re proud to be at the forefront of this adventure. At Almosafer, our ethos is about crafting extraordinary experiences, and partnering with Play Qiddiya City takes our expertise to an entirely new level. Together, we will develop unique, unforgettable moments that visitors simply cannot find anywhere else.”

The exciting new relationship will see Almosafer’s talented team collaborate with Qiddiya City’s innovators to create tailor-made experiences for every type of traveller. Qiddiya City will also offer exclusive travel packages for sporting events through Almosafer Sports, Almosafer’s dedicated service solution for the sports sector. As Qiddiya City embarks on its ever-evolving series of launches, announcements and activities in the coming months and years, Almosafer will offer easy access for visitors through its online platforms, featuring unique packages and experiences, including Umrah+ products. Any agreements are subject to approval by both parties’ Boards of Directors before finalisation and the MOU does not result in any financial impact for either party.

Located just 40 minutes from Riyadh, Qiddiya City is Saudi Arabia’s cutting-edge playground, brought to life by the ambitious Saudi Vision 2030. Designed to foster connections, and drive economic growth, Qiddiya City will develop world-class theme parks, global sporting events, and vibrant cultural experiences, ushering in a new era for Saudi tourism.

About Qiddiya City:

Qiddiya City is Qiddiya's inaugural project – a new global destination built from scratch on the foundations of play. Located at the heart of the Tuwaiq Mountains just 40 minutes from Riyadh, the vibrant city brings entertainment, sports, and culture together in a way never seen before.

At scale, Qiddiya City will offer residents and visitors a high quality of life with hundreds of attractions and experiences, including a global centre for gaming and esports, a multi-use stadium, golf courses, a motorsports precinct with a racetrack, the region’s largest water theme park, and a Six Flags theme park.

With Qiddiya’s Power of Play philosophy at its heart, the city is designed to host some of the world's biggest sports competitions, festivals, concerts, and cultural events. Sustainability and wellbeing have also been woven into its urban plan, with residential, retail, and office spaces blended with extensive green zones, cultural centres and top-tier healthcare and education facilities.

About Play Qiddiya City

Play Qiddiya City is the destination marketing and management organisation (DMMO) tasked to lead, coordinate and influence all aspects of Qiddiya City’s socio-economic growth under a coherent strategy, considering the needs of visitors, residents, businesses and the environment.

Media Contacts For more press information, please contact: qiddiya@mmgy.com