Malaysia Airlines, the national carrier of Malaysia, has appointed Almosafer, Saudi Arabia’s leading travel company (part of Seera Group), as its exclusive general sales agent (GSA) for the Kingdom of Saudi Arabia. This strategic partnership reaffirms Malaysia Airlines’ expanding presence in the region and strengthens its role in supporting the growing travel demand between the two nations.

Through this collaboration, Almosafer will lead all sales and ticketing operations for Malaysia Airlines in Saudi Arabia, leveraging its on-ground expertise and unparalleled digital reach. The partnership will enhance connectivity for travellers, allowing them access to Malaysia Airlines’ world-class services and extensive flight network. In addition to sales, Malaysia Airlines will benefit from Almosafer’s comprehensive offerings, including its destination management company, Discover Saudi, and its Hajj and Umrah tour Operator, Mawasim, alongside Almosafer Business.

This partnership aligns with Saudi Vision 2030, which aims to welcome 150 million visitors by the end of the decade, including the recent launch of enhanced Umrah+ packages tailored for Malaysian pilgrims. Almosafer’s role in advancing this vision, coupled with Malaysia Airlines' premium travel experiences, promises to create a seamless journey for both inbound and outbound travellers.

Dersenish Aresandiran, Chief Commercial Officer of Airlines Business from MAG, said: “Malaysia Airlines looks forward to a fruitful partnership with Almosafer as we embark on a journey to strengthen our presence in Saudi Arabia and serve travellers from Saudi Arabia and beyond. By leveraging Almosafer’s local expertise and rich legacy, we are confident that this partnership will enhance the travel experience for Saudi passengers. Our extensive connectivity and premium onboard services will open new opportunities and expand our reach to a broader audience.”

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “At Almosafer, we constantly strive to offer best-in-class services to our valued customers through strategic partnerships and easy access to our B2B and B2C customers. As Malaysia Airlines’ newly appointed GSA in Saudi Arabia, we look forward to leveraging our industry leadership, local expertise, on-ground support, and state-of-the-art portal to offer a seamless experience for inbound and outbound tourists.”

Malaysia Airlines offers guests a taste of the world-famous Malaysian Hospitality as it flies around 40,000 passengers daily to diverse destinations worldwide. Owned and operated by Malaysia Airlines Berhad since September 2015, Malaysia Airlines connects travellers to over 900 destinations in over 170 territories and offers access to over 600 airport lounges worldwide.

Saudi Arabia offers a diverse tourism experience for Malaysian travellers, and its rich culture, heritage, and natural landscape cater to every travel segment. With seven UNESCO World Heritage sites and over 1000 archaeological sites, the Kingdom is a treasure trove for cultural explorations. Today, the country has emerged as a premium global leisure destination with the iconic VIA Riyadh and Bujairi Terrace, which appeal to international tourists. The vibrant Riyadh Season and the famous AlUla Skies Festival blend of culture and entertainment set the country apart as a unique destination attracting regional and international tourists. Almosafer plays a key role within Saudi Arabia’s dynamic tourism sector through its innovative, seamless and cutting-edge platform that serves inbound and outbound travellers.