The representation agreement expands reach in the Chinese travel market for the Kingdom’s leading destination management company

Discover Saudi (part of Almosafer), has partnered with Heavens Portfolio, an Asia-based representation agency, to promote their services in China. The new collaboration will enable Almosafer’s Destination Management Company to showcase its rich array of services to a whole new audience in China.

The partnership follows the news of Saudi Arabia receiving the Approved Destination Status from China, enabling easier travel to the Kingdom. It also aligns with Almosafer’s commitment to enhance inbound tourists to the Kingdom in line with Saudi Vision 2030. China’s rapidly growing significance in the global travel sector has made it a lucrative market for international travel and tourism companies. Almosafer’s leading status within Saudi Arabia’s dynamic travel ecosystem has made it a global portal for inbound tourists seeking access to the top-tier travel destination.

Muzzammil Ahussain, Chief Executive Officer of Almosafer, said: “Our partnership with Heavens Portfolio aligns with our larger strategic plan to penetrate further into the expanding Chinese market. The Kingdom today offers a rich and diverse tourism experience for international travellers with curated services and personalised offers for discerning Chinese tourists. By collaborating with like-minded partners to elevate our offerings and enable wider access to the services Almosafer provides, we showcase our deep understanding of the Chinese tourism sector even as we play a key role in promoting tourism within the Kingdom.”

Christine Galle, Founder and CEO of Heavens Portfolio, said: “We are thrilled to announce our partnership with Discover Saudi at a pivotal moment for the Kingdom as it emerges as a major player in the global tourism landscape. This collaboration represents a remarkable opportunity for both Heavens Portfolio and Discover Saudi to harness the potential of this dynamic market. Together, we aim to showcase the rich cultural heritage and breathtaking experiences that Saudi Arabia has to offer, inviting travelers from China to explore and engage with this remarkable destination.”

Heavens Portfolio is an Asia-based agency that works with the world’s most luxurious travel brands and experiences. Their client portfolio comprises a curated collection of unique, exclusive, and unforgettable travel providers from around the globe, ranging from luxury hotels to wellness resorts and boutique retreats, Destination Management Companies (DMCs), and tourism boards. They handle the sales, PR, marketing, and social media agency for luxury hotels and travel brands.

As Saudi Arabia targets five million Chinese tourists by 2030, Almosafer remains fully aligned to support the Kingdom’s tourism agenda through strategic partnerships and targeted marketing. Discover Saudi offers the perfect gateway to the Kingdom for Chinese tourists, who desire a diverse experience and are culturally curious. By connecting China’s tour operators and travel agents to the Kingdom’s most inspiring and experiential opportunities, Discover Saudi will open up the Kingdom to a new travel audience.